Thursday, February 26, 2009

New blog on environmental journalism

"What has six legs and can hold up thousands of tons of concrete?" It's a lead example that David Poulson, professor at the Knight Center for Environmental Journalism at Michigan State University, gives in his new blog on environmental journalism called "Cover the Planet."
The blog is a welcome addition to help the relatively small group of people who tries to take on the whole world in as few words as possible: environmental journalists.
"It’s daunting enough to understand environmental issues. Throw in the additional task of explaining them to the public and you’ve bought yourself a lot more trouble," Poulson wrote in the about section of Cover the Planet. "Now do it on deadline," he challenged.

Friday, February 6, 2009

Engaged Environmental Reporting and Advocacy: Two Different Animals

With the whole economic avalanche hitting newspapers and other media outlets, environmental and science reporters seem to be getting the hardest part of the deal.

Personally, I would expect that news media outlets would like to keep journalists that are better prepared to cover possible solutions. However, the crisis also opens a chance for real change to set in: new news media business formats.

In my previous posts I added some examples of what I mean by that. From co-ops to non-profits, some news media entrepreneurs are realizing that you cannot compete against free information on the web with the same old idea of "maximizing profit margins at all costs" kind of mentality.

This brings me back to my topic: engaged journalism. Actually, if you think about it, many media ethicists like Clifford Christians, for an example, have been pushing it with another name: communitarian ethics. Engaged journalism, differently from advocacy, means to understand journalism as a public service.


Understanding journalism as public service also means to understand the work of a journalist as the performance of a social role. Open societies with democratic governments depend on the continuous flow of accurate, relevant, meaningful and useful information to keep governmental institutions and large corporations in consonance with the public interest.

In this way, an engaged journalist is the one who look for information to help the civil society keep control of the state. That can be performed in different levels, but the basic premise is to help communities to improve their quality of life and empower them to participate in the public life. Thus, both the topic and the format of a journalistic story should be oriented to achieve such goal.

More importantly though is the way the reporter write the story. It should provide information that allows the public to take action. The objective is not only to bring awareness, but enlightenment about the readers' options. Differently from advocacy, journalists should not tell the public what to do, but how the readers can act if they choose to do so. The idea is not apart from what most ethical journalists already do, but it should help some overworked and overstressed journalists to pause and think why they are doing what they do; to engage in the very core of the journalistic purpose.

In the case of engaged journalism, we do what we do because people need the information we provide to live better lives. When we fail to do our jobs thoroughly and with competence, we know who we are hurting. It's not an abstract idea of an audience, but a very present and concrete person standing right next to us in our neighborhood.